Moda Operandi has mastered trunk shows. The nine-year-old company has centered their business model around trunk shows. Trunk shows are a unique way to display the latest styles to a retailer’s most loyal customers. Below you can read Moda Operandi’s trunk show blueprint:
Moda hosts several different designer trunk shows each season. For spring 2021 they showcased Valentino, Alessandra Rich, Johanna Ortiz, Gabriela Hearst, Zimmermann, Ulla Johnson, Jacquemus, The Row, Prada, and Khaite amongst others. Trunk shows allows Moda to analyze consumer opinions and eventually influences what styles we see in store. They identified slinky, slightly sheer, backless and body-conscious dresses, and versatile separates; knits; bra tops; crop tops, and loose-fitting trousers all as trends for spring 2021. Customers order their favorites six months in advance, giving them advantage over the average customer. This allows fashion innovators to remain leaders in fashion. Moda also incorporates a runway aspect to their trunk shows which makes the shopping experience ten times the fun. So Baddies don’t sleep this season, preorder your favorites on modaoperandi.com
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